INSITE OOH Media Platform

Keeta has unveiled a new out-of-home campaign for the city of Dubai, featuring its new “Mega Deals” offer. Displayed on one of the city’s digital billboards mounted on a pedestrian bridge, the campaign from Meitaun highlights discounts of up to 50%, offering free delivery in addition to inviting users to download the application from the App Store and Google Play.

The creativity makes use of Keeta’s trademark yellow and green branding together with clean typography and a simple promo message. Contrary to having several images in the campaign, the ad focuses on the simplicity and clarity, highlighting the discount offer in the center of the campaign.

Located on one of the busiest streets of Dubai, the digital placement ensures that the campaign is viewed by all commuters, like the strategy of their previous OOH campaign. The short messages, discount message, and download calls-to-action in the campaign reveal the performance-driven nature of the ad in terms of communicating the offer within a small time frame.

Focusing on a single promotional message, the campaign helps in positioning the brand in Dubai’s competitive food delivery and courier industry. This is also a case of the shift toward value messaging. 

Through focusing the creativity on one message that is easy to understand and not highlighting various restaurant options and dishes offered by Keeta, the company strengthens the idea of affordability. Here we have an example of how the simple and offer-driven approach to creativity helps get maximum effect through using OOH media while keeping the brand recognizable thanks to consistency in colors, typography, and visual hierarchy.

Keeta’s campaign struck Dubai’s digital screens in the third week of July.