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Life Gate Developments builds a brand on Cairo’s outdoors advertisement scene. Even before selling a destination. With this out-of-the-home campaign, the brand goes back to basics, making "Life Gate" the key phrase.

Placed in Cairo on billboards as well as digital platforms, the real estate campaign presents the developer using the slogan "Your Entry Point". As opposed to features such as amenities, payment options, and architectural renderings, this campaign focuses on the brand and makes it the message of the campaign, unlike their previous OOH campaign for Stay’n. 

The typography serves the main function of delivering the message. "Life Gate" is displayed in large serif fonts alongside high-quality lifestyle photos. Moreover, there are only black and white tones of color used. The images used remind of luxury fashion campaign rather than real estate one, thus adding an element of exclusivity without cluttering the billboard.

The distinctive feature of this campaign is the use of keyhole and keys symbol incorporated in the logo of the company. This symbolizes the meaning of the slogan, conveying the idea of opening doors to a new life and entry point into another reality.

This launch is a consistent one across different OOH media channels. The campaign identity can easily be recognized whether it is shown in large-format billboards on roadsides or on digital media displays. When compared to other categories that often rely on presenting larger compound names or lengthy feature lists in order to create competition, Life Gate Developments is taking a low-key approach.

The campaign is focusing on its brand identity and creating curiosity in potential buyers' minds. Sometimes, less is more, and this statement can be applied to Life Gate "Your Entry Point" campaign as well.

To learn more about OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.