INSITE OOH Media Platform

Dermactive, the innovative skin care brand, has landed on Cairo’s OOH scene to convey a short but very specific message: how customers can cope with the summer heat through using the products.

Through positioning summer as a season that is totally manageable by using the brand's skincare products, Dermactive manages to live up to its promise of providing "Feel Better In Your Skin". When it comes to the visual component of the campaign, immediacy and protection are demonstrated through lifestyle photography where people use the product along with clear-cut images of the product itself. 

They parade their product line-up, including their Acti-Clear line, Acti-repair line and Acti-Solaire line. All of these lines include fast absorbing features, making the brand indispensable and high-performing in the harsh Egyptian summer. Following their previous OOH campaign, the aesthetics of the ad are carefully designed using a vivid color palette of orange, green, and baby blue in order to create sun-tanned and beach-like environment and a white background to underline dermatological expertise. 

The typography of the advertisements is contemporary and easy-to-read, and there is even an Arabic version of the tagline, “Your summer is under control”, that stands out clearly in a vibrant complementary color and addresses the customer's need to have his/her skin protected all through the season. Thus, the use of colors, fonts, and images by the company makes for strong and effective messages delivered successfully at the right locations. 

The summer season is presented as a fully manageable thing with the help of this brand's products. The advertising campaign uses pictures of individuals who apply this skin care product while using lifestyle photography combined with clear and concise pictures of the products. This type of imagery demonstrates the main benefit of Dermactive – a vital partner for the harsh Egyptian summer.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.