INSITE OOH Media Platform

With the introduction of an OOH campaign that offers customers to “Transact & Double Your Money,” Al Ansari Exchange has brought a promotional message to the roads of Dubai through its new ad campaign.

The new campaign for the financial services company has been executed with a simple message of its latest offer that appears in both languages on the billboards located in Sheikh Zayed Road, after their previous campaign. The new campaign has kept everything simple by focusing on the promotion itself. “Transact & Double Your Money” is the campaign slogan, both in English and Arabic respectively. The slogan has been made visible through large typeface written on a blue-colored background, which suits the branding of the company.

The design is clean, easily readable and features the logo of Al Ansari Exchange prominently on the left-hand side of the billboards, with the message in the middle. Further information such as duration of the promotion and details of the offer are found in smaller print at the bottom of the billboard.

Its placement further amplifies the campaign’s effectiveness. Positioned on a bridge spanning Sheikh Zayed Road, one of Dubai’s busiest arterial roads, the billboard enjoys prolonged visibility as motorists approach and pass beneath it. The wide digital format ensures the concise message can be absorbed within seconds, making it particularly well suited to a high-speed traffic environment.

The most interesting part of the copy is that it gives customers the opportunity to participate easily just by doing their usual task of transacting. Using a direct and uncomplicated advertisement as well as simple and clean design, Al Ansari Exchange executes an OOH campaign to promote its new offer.

The campaign coated Dubai’s digital screens in the second week of July.