INSITE OOH Media Platform

Max Fashion is making sure that its summer sale cannot go unnoticed with an impressive out-of-home advertisement campaign, which is designed in the brand’s recognizable red color. 

After their last OOH ad, this campaign employs the clever idea of using a clothes hanger as a part of the typography. In this case, the designer does not need to include any images related to the products because this element clearly indicates that the campaign is about fashion and shopping. In addition to the visuals, the message is straightforward: Sale – Up to 70% Off.

The typography together with the negative space ensures high legibility of the message even at a distance. Moreover, the campaign has also been successfully translated into two languages. In the English version of the campaign, the slogan says “Sale 25%–70% Off,” while the Arabic version communicates the same idea visually.

Located on one of the most frequented commuter roads in the UAE, the site ensures maximum visibility to the flow of people commuting between Ajman and Sharjah. The bold red color scheme provides a stark contrast with the urban surroundings, ensuring that the board stands out among other advertisement boards in the area.

The simplicity of the design, in reducing everything down to the bare essentials (brand, proposition, and recognized fashion symbol) reveals the effectiveness of minimalism. Looking at their previous OOH appearances, as well, Max Fashion tends to go for promotional campaigns, seasonal happenings, and they focus on messaging, whether that’s welcoming Ramadan, commemorating their anniversary, or celebrating Eid. 

Max Fashion’s campaign landed on Ajman and Sharjah’s mega coms in the second week of July.