INSITE OOH Media Platform

APM Monaco has launched a new digital out-of-home campaign across Dubai, continuing its outdoor advertising strategy in the UAE with Egyptian actress Hannah El Zahed as the face of the brand. Displayed exclusively on digital screens, the campaign builds on the brand 's previous UAE OOH rollout featuring the same ambassador in April 2026, reinforcing a consistent visual identity while maintaining strong market visibility. It also extends a series of successful outdoor campaigns that APM Monaco has executed across the UAE since May2025.

The creative adopts a clean split-screen composition. On one side, Hannah El Zahed is photographed against a vibrant blue seaside backdrop, wearing coordinated jewellery that naturally draws attention to the collection. On the other hand, a close-up product shot showcases a statement necklace against a bold red-and-white striped background, creating a striking visual contrast. The use of blue, white, and red gives the campaign a fresh, summery aesthetic while allowing the jewellery to remain the focal point. The APM Monaco logo is positioned prominently, with bilingual branding ensuring accessibility for Dubai's diverse audience.

Founded in 1982 by Ariane and Philippe Prette, APM Monaco is recognized globally for its contemporary fashion jewellery. By combining a recognizable regional ambassador with clear product-focused visuals and premium digital placements, the campaign strengthens the brand's continued presence across Dubai's outdoor media landscape while maintaining consistency with its earlier UAE advertising efforts.