Multi-project developer Porto Grouphas restarted the promotion of their Porto Pyramidsdevelopment in 6thof October City. With a new campaign that emphasizes the elegant residential style of the project with the slogan “The Elite Residence”, the ads combine dark backgrounds with white and golden ad copy to reinforce the concept, while intertwining images of the home units at dusk. The campaign is limited in reach and uses double-decker poles and T-poles in serial combinations on the regular locations of the brand across the Greater Cairo.
