INSITE OOH Media Platform

With the 2026 FIFA World Cup in full swing, Coca-Cola Egypt is adding excitement to the air with a national OOH campaign featuring its brand ambassador, Mohamed Ramadan.

Boasting Coca-Cola's distinct red and white brand colors, the F&B campaign focuses on the Arabic slogan, "Live the football magic with Coca-Cola”, casting the drink as an integral element of every game day experience. After their last OOH appearance, Ramadan features prominently in the campaign as he raises his cold Coke in his usual assertive posture as football fan experiences are linked to joyous celebrations and sharing.

With Ramadan featured in some executions, other creatives showcase football fans and promote the World Cup promotion offered by the beverage brand.

Strategically positioned across some of Egypt’s busiest highways and major traffic routes, the rollout maximizes visibility through large-format billboards, bridge wraps, and digital roadside displays. The consistent visual language— reds, dynamic photography, and minimal copy—creates a cohesive brand presence that’s instantly recognizable from a distance.

As anticipation for the 2026 FIFA World Cup continues to build, Coca-Cola once again leans into its long-standing association with football, using OOH to transform everyday commutes into reminders that the road to the tournament has already begun.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Coca cola regional campaigns.