INSITE OOH Media Platform

The Dubai Calendar has gone ahead to leverage Dubai's digital OOH network to promote DWTC Fan Zone, where football fans are invited to come together and experience the tournament in an exciting and family-friendly environment.

Following their last OOH campaign, this one focuses on highlighting the fan zone at DWTC where the creative shows a bunch of fans partying under stadium lights. It is an easy way of communicating the fun and entertainment associated with watching football live at the DWTC. It highlights DWTC as the place to be for anyone who is interested in experiencing the fun of watching football live in an environment full of excitement and passion.

The campaign shows the social aspect of the football, with the cheering fans in colorful football jerseys, face paints, and enthused facial expressions. There are clear hints at the event through the use of language such as “Fan Zone” along with mentioning the fact that it is located in Dubai World Trade Centre – Halls 2 & 3. 

“Family-Friendly” makes the offer more appealing to people, since now the fan zone is seen not just as the place for football lovers but also as the place where one can bring a family. Graphically, the campaign uses the background similar to the stadiums' one with bright lights and crowd pictures. The atmosphere of the live match is evoked through the images while at the same time the communication is still clear thanks to the calendar brand.

Dubai Calendar's promotion of DWTC fan zone via digital OOH is transforming regular commuting in Dubai to an invitation to the football festivities in the city. 

The campaign lit up Dubai’s digital screens in the fourth week of June.