INSITE OOH Media Platform

In a market where the total cost of ownership increasingly influences purchasing decisions, Geely's latest campaign focuses on one of the most visible recurring expenses associated with driving: fuel. The campaign promotes the brand's complimentary fuel offering, building on a previous rollout that appeared across Dubai's Out of Home landscape two months ago with a similar offering. 

The campaign's creative direction adopted a straightforward, offer-first approach, with the "Free Fuel for One Year and More" proposition dominating the copy hierarchy across the executions. Supporting the offer were two of Geely's flagship vehicles, the Coolray and the Monjaro, both prominently featured in the visuals. While the former caters to urban drivers seeking a compact crossover experience, the latter allows the brand to tap into Dubai's highly competitive SUV segment, broadening the appeal of the campaign across multiple consumer profiles. By letting the proposition take up the visual hierarchy. 

Geely's decision to give the offer the visual hierarchy of the creative leaves little room for ambiguity, ensuring that the campaign's key message can be understood within seconds by passing motorists. The inclusion of both the Coolray and Monjaro further expands the campaign's reach, allowing the brand to appeal to consumers seeking either a compact urban vehicle or a larger SUV. Together, the executions balance showcasing Geely's product portfolio with a strong promotional incentive, ensuring that the attention generated by the offer ultimately translates into consideration of the vehicles themselves. 

The campaign took off on Digital Screens in Dubai in the fourth week of June.