Banque du Caire has surprised the Egyptian market with the announcement of a new partnership with Premier League team Arsenal FC. The ads display Egyptian midfielder Mohamed Elneny with international team players Özil, Lacazette and Aubameyang, each in their idiosyncratic goal-celebratory poses. The ad copy informs viewers that the Egyptian bank has become the official partner of the London iconic team in Egypt in both, English and Arabic. Following the announcement in press media at the beginning of the month, the OOH campaign was launched after mid-August and can be seen on double-decker poles, mega-signs and billboards across the urban areas of Greater Cairo.
