INSITE OOH Media Platform

The Thorne brand has increased its presence in Dubai with an innovative out-of-home advertising campaign where its science-first approach is brought into some of the most notable digital billboards in Dubai. With the help of a clean visual design, as well as the slogan “Backed by Science,” Thorne strengthens its reputation as a reliable supplier of premium nutritional supplements.

With this ad, Thorne demonstrates its ability to combine lifestyle shots with a solid emphasis on the pharmacteutical product itself. One side of the digital billboard shows someone hydrating after physical exercise, while the other side emphasizes one of the Thorne products against a white background. In this way, the connection between regular activities and targeted nutrition is implied without saying much about it.

It is worth noting that the ad is communicated through visuals rather than words. In addition to the clear visual representation, the design includes such elements as a lot of white space, which reflects the clinical nature of the brand's identity and the slogan.

This strategy further expands the scope of the marketing campaign by addressing the heterogeneous public in Dubai and sustaining an international brand image. Additional elements include the companies that distribute the product shown in the lower part of the ad.

In its attempt to introduce its distinctive visual style outside of pharmacies and online store fronts, Thorne moves into the urban environment where people commute. Wellness is not perceived in the context of a passing fad but rather a healthy way of life based on science and high quality of products chosen.

The campaign landed on Dubai's digital screens in the first week of June.