INSITE OOH Media Platform

The Froneri Ice Cream Company in Egypt is unveiling a new out-of-home campaign for Cadbury Dairy Milk Ice Cream, placing its indulgent offering at prime spots around Cairo’s outdoor media space. Featuring the slogan “Its Sweetness Is Irresistible”, this campaign takes a product message and turns it into an inviting visual.

This food and beverages campaign revolves around the indulgent nature of Cadbury products, following their last OOH appearance. Through imagery that emphasizes the chocolate-covered stick or cone of this delicious treat, this campaign focuses on the creamy texture and layered nature of this popular snack. In fact, the partially eaten ice cream is designed to highlight its creamy center and add to the temptation of this treat.

With its distinct purple background that makes it instantly recognizable, this campaign adopts a clean and impactful design that gives the product its moment in the sun. The bright color palette not only adds brand recognition, but it makes the ice cream stand out even more.

In addition to the visuals used is an effective and succinct Arabic tagline. Instead of making the message more complex, the tagline is based on a concept that is universally applicable, namely how one cannot resist a really good treat. The outcome of this is an effective campaign that appeals through an emotion-based message.

Through the use of appealing visuals in conjunction with confidence in minimalism, Froneri Ice Cream Egypt has produced an effective OOH campaign that conveys all that is inherent in the Cadbury Dairy Milk Ice Cream brand.

To inquire more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai