INSITE OOH Media Platform

Within the Dubai skyline setting, the Spring/Summer 2026 collection of Giorgio Armani is showcased to consumers in a new outdoor campaign featuring a large format execution by Yateem Optician.

Located at a premium unipole setting along Sheikh Zayed Road, and following their previous OOH campaign, the outdoor campaign showcases French model Clément Chabernaud donning a pair of Giorgio Armani sunglasses which come from the most recent collection of the brand. As per tradition, the ad creative is subtle in nature owing to its reliance on an elegant portrait of the model in monochromatic colors combined with little to no copy.

In this case, subtlety becomes a key strength as the creative does not seek to grab the viewers' attention through an overload of copy but uses only one picture that successfully communicates elegance and timeless style. Model Clément Chabernaud has been a familiar face within the fashion world for many years due to his appearances on runways and magazines.

For Yateem Optician, the ad campaign retains the positioning strategy of destination of luxury eyewear by highlighting a timeless fashion brand through an effective outdoor medium. In addition, the choice of venue further emphasizes the message by ensuring that the ad is placed in the midst of skyscrapers and luxury shopping districts of Dubai which are in keeping with the target market of Giorgio Armani.

Moreover, the design of the advertisement also follows the recent trend of luxury fashion ad campaigns which emphasize the value of understatement in conveying a message. Unlike other advertisements which contain stories, busy designs, and graphics, the emphasis in this advertisement is purely on the craft of the products.

In a place that is known for its visual extravagance, the latest outdoor advertising campaign by Giorgio Armani shows that at times all you need to do is present your product, brand and a face.

The campaign adorned Dubai’s uni-poles in the second week of June.