German automotive brand BMW has launched a new OOH campaign to announce the release of the all-new X3 model.

 Under the slogan “Exceed”, the ads display images of the renewed model  over urban and open-nature scenarios, with ad copy that promises viewers  the inclusion of excel features like M-Performance – the motorsport DNA  developed by the German brand for the racing course.

The campaign  started to spread during the second week of August and uses uni-poles,  billboards, mega signs, lightboxes, and double-decker poles across the  Greater Cairo.

BMW presents the upgraded X3 on the billboards-00BMW presents the upgraded X3 on the billboards-01
BMW presents the upgraded X3 on the billboards-00BMW presents the upgraded X3 on the billboards-01

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