German automotive brand BMW has launched a new OOH campaign to announce the release of the all-new X3 model.
Under the slogan “Exceed”, the ads display images of the renewed model over urban and open-nature scenarios, with ad copy that promises viewers the inclusion of excel features like M-Performance – the motorsport DNA developed by the German brand for the racing course.
The campaign started to spread during the second week of August and uses uni-poles, billboards, mega signs, lightboxes, and double-decker poles across the Greater Cairo.
Advertiser: BMW Group Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Mega-Sign | Serial
Region: North Africa
Tags: Global Brand | Product Launch | M-Performance
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