INSITE OOH Media Platform

With Cairo's summer heat in full swing, KimoCono has returned to the capital's OOH scene to offer a cooler alternative. The campaign marks the brand's first outdoor appearance in over a year, signaling its return to Greater Cairo's advertising landscape. 

The campaign's visuals were built around a vibrant blue backdrop, immediately evoking a sense of coolness that contrasts with Cairo's summer heat. Beyond enhancing visibility, the color choice reinforces the product's refreshment credentials, creating a visual break from the capital’s warm tones and dense urban landscape. 

Dominating the execution was the tagline, "Cone Star!", presented in crisp white typography that stands out sharply against the blue background. The playful wordplay positions the cone as the hero of the communication, elevating it from a simple dessert to the centerpiece of the brand's offering. Supporting this message was a large-scale product visual featuring the cone surrounded by flowing chocolate and hazelnut pieces, emphasizing both flavor and texture while ensuring the product remains the focal point of the creative. 

KimoCono's return to Greater Cairo's OOH landscape appears to be a calculated one, coinciding with the peak summer season when demand for cold treats is naturally heightened. Through its cooling color palette and refreshment-driven messaging, the brand positioned its ice cream range as a compelling choice for consumers looking to escape the summer heat.

Visit Monitoring Out of Home (MOOH), our specialist media intelligence agency and analysis system active in Cairo & Dubai, to get more information about this campaign.