Rotana Music is back on the billboards of Greater Cairo with a new OOH campaign to announce the latest release from Lebanese star Elissa.
Featuring the album cover as main ad visual of the campaign, the ads announce the release of “To those who love me”, a special work that opens up about the artist’s recent cancer fight.
The campaign was released during the second week of August and uses billboards, uni-poles and T-Poles across the Greater Cairo.
Industry: Entertainment
Brand: Elissa
Advertiser: Rotana Music
OOH Size: Billboard | Large uni-pole | T-pole
Country: Egypt
Region: North Africa
Tags: Album Release | Elissa | Product Launch | Regional Brand
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