INSITE OOH Media Platform

ANAX Capital, a subsidiary of ANAX Holdings, debuted on Dubai's OOH landscape with a campaign centered on one of the most valuable assets in financial services: trust. The high-impact visuals highlighted the company's SCA Category 1 Regulatory License, transforming a regulatory credential into the campaign's primary communication point. 

The campaign’s visuals feature a well-dressed subject looking at his smartphone, symbolizing the modern, sophisticated investor who manages trades on the go. Continuing with the visuals, the left and right sides of the executions included asset classes and trading instruments available through the ANAX platform. Those included Market indices, the Forex market, Commodities, Gold, and more. The copy was presented in both Arabic and English to enable legibility to Dubai’s bilingual audience. The dual message conveyed by the campaign is that the ANAX platform provides both trust through its company’s regulatory license and opportunities through its asset classes, which is all brought together through the tagline for the campaign, which reads: “Trade Smarter, Grow Faster.”

As competition within the trading and investment sector continues to intensify, establishing trust remains a critical first step in attracting prospective clients. Through a campaign that balanced regulatory reassurance with access to multiple financial markets, ANAX Capital used OOH not only to announce its arrival, but also to communicate the foundations on which it intends to compete.

The campaign took off on Hoardings in Dubai in the first week of June.