Just as we get ready for Eid al-Adha, movie production companies have hit the roads to announce the releases that will be screened during the holidays.

Last week we saw the first campaign to appear on the billboards with the première of Marwan Hamed’s new movie “Diamond Dust” (Turab el Mass).

During the weekend, new campaigns have appeared to announce more movies.  Such is the case of “Bani Adam” (Sons of Adam), the latest drama by  Egyptian director Ahmed Nader Galal produced by United Bros. Studios and Synergy Films.

We have also spotted the OOH campaign for “Souq Algouma’a” (Friday  Market), a social-inspired drama directed by Sameh Abdelaziz and Shady  Youssry.

And lastly, with a more limited outdoor campaign, United Bros. Studios also announced the première of a second movie “El Badla” (The Suit), a comedy starring Tamer Hosny and directed by Lamia Adel and Mohamed Gamal Al-Adl.

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