INSITE OOH Media Platform

It’s a big win for Yardley London in the Dubai advertising scene. Just recently, the iconic British brand secured a highly strategic placement at a high-traffic hoarding in the area. What makes this creative standout? It is simple, clear, and puts brand visibility at the forefront – making sure that no driver passes by without knowing exactly which brand is sponsoring this creative.

The visual design focuses on the brand’s unique identity – with Yardley London showing a model holding one of its fragrance variants against a lavender background. Floral swirls weave throughout the visual design, adding dynamism to the visual and further highlighting the fact that the Yardley London fragrance variants contain ingredients inspired by flowers. On either side of the hero image stands a lineup of the brand’s fragrance variants, making it a full collection promotion.

However, the creative maintains its simplicity through the use of the brand’s unique identity as well as the bilingual headline “Indulge in English Luxury.” The slogan highlights the link between the products and its brand heritage in a highly aspirational manner.

The imagery is based on a soft shade of purple color, which symbolizes the relaxation of feminine nature. This approach proves to be quite effective since thanks to the depiction of floating petals and flowers, the advertising campaign is able to link a bill poster with a bottle of perfume. 

The campaign struck Dubai’s hoardings in the fourth week of May.