Following their OOH campaign at the end of July that announced the launch of “Private Villas” in New Alamein City, Porto Group has swiftly changed the slogan for Golf Porto Marina.

 The replacement ad copy reads “Your villa in Alamein”, with a red box  emphasizing the location – it seems correcting “New Alamein” from  previous campaign. The artwork includes the same image of the home unit  that the company has been using since their Villagio campaign back in January ‘17.

 The new message appeared on the billboards of Greater Cairo during the  first week of August and uses the same OOH types and combinations of the  July campaign.

Golf Porto Marina replaces OOH messages-00
Golf Porto Marina replaces OOH messages-00

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