A new OOH campaign from producer Nogoum Records has appeared on the roads of Greater Cairo to announce the release of Ahmed Zaeem’s album. Following the producer’s campaign for Ramy Gamal launch last month, the ads announce the analogous release of Ahmed Zaeem’s new album “This is it. This is it” using the album cover as background for the artwork and similar die-cuts for the billboards. The campaign started during the first week of August and uses uni-poles, billboards and mega signs on selected locations across the city.
