INSITE OOH Media Platform

Building on the momentum of last year’s campaign, Seven returned to Cairo’s outdoor landscape with an even larger communication push, reinforcing its position as one of Egypt’s leading installment fintech platforms. Once again, actor Asser Yassin remains the recognizable face of the brand, joined by Ali Sobhy, Moataz El Tony, and Diab to spread one unified message across Greater Cairo: “Kolo Byt’assat” (“Everything in Installments”).

The campaign arrives at a time when installment solutions have become increasingly relevant to Egyptian consumers navigating continuous market fluctuations and rising daily costs. By tapping directly into that reality, Seven positions itself not simply as a fintech app providing financial solutions, but as an accessible lifestyle solution designed around modern consumer needs.

This latest rollout introduces three distinct financing categories tailored to different ambitions and purchasing behaviors: Wheels for cars, World for home furniture and lifestyle needs, and Wonders for luxury-driven aspirations and high-value investments. The creative concept itself is intentionally simple and emotionally relatable. Rather than envying Asser Yassin’s lifestyle, the campaign humorously suggests that consumers can achieve the same goals through Seven’s installment solutions.

Visually, the campaign adopts a cinematic and comedic storytelling approach. Asser Yassin represents the confident solution provider, while Ali Sobhy, Moataz El Tony, and Diab embody audiences aspiring for more attainable lifestyles. The lighthearted tone creates emotional engagement while making the message instantly digestible for commuters on the move.

The media rollout was equally aggressive. Seven secured major OOH touchpoints and high-traffic roads across Greater Cairo, ensuring repeated visibility and maximum recall among millions of daily commuters throughout the city.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.