As every year around this time, non-profit organization Egyptian Food Bank has launched their OOH campaign to raise donations for Eid al-Adha. With ads that offer the modern certificate “without performing the sacrifice”, the ad copy offers viewers several reasons like price or environmental concerns, along amusing artwork. Information is provided on the varied donation options, as well as how and where to donate. The campaign started at the beginning of August and can be seen on selected uni-poles across the Greater Cairo.
