Events and advertising firm Al-Nayrouz has launched an outdoor campaign to announce the upcoming launch of Egypt Property & Investment Show. One of the latest additions to the long list of real estate events, the ads alternate blue and red backgrounds with white font. The ad copy in both, English and Arabic, provides all details about dates, location and SM and is complemented by a banner that displays the main sponsors of the event, led by OUD and LaSirena Group. The campaign started just before mid-August and uses uni-poles, double-decker poles, billboards, T-poles, and flags on selected locations across the Greater Cairo.
