Schweppes Enlists Ahmed Fahmy, Karim Fahmy, and Dania Elbanawy to Prove Experience Wins
Coca-Cola Egypt appears determined to secure Schweppes’ position as one of the country’s definitive top-of-mind cold beverage brands ahead of the summer season. After launching the year with a strong OOH presence in January, followed by another wave in February, the company continues to intensify its visibility strategy this month through a large-scale rollout across Greater Cairo.
Fronted by Ahmed, Karim Fahmy and Dania Elbanawy, the campaign revolves around the message “Experience Wins,” reinforcing Schweppes’ longstanding heritage and positioning within the category. The communication subtly highlights the brand’s pioneering roots, tracing back to the perfected industrial production of carbonated water in 1783. To further elevate brand recall among Cairo’s commuters, the campaign places particular emphasis on Schweppes Pineapple, one of the brand’s most distinctive and sophisticated flavors.
The campaign’s art direction, photography, and messaging align cohesively to translate the idea of “experience” into a visually polished outdoor presence. Visually, the campaign embraces a refined vintage-inspired direction. Billboards and lamppost executions feature the Fahmy brothers in relaxed, conversational moments, surrounded by warm wooden textures and nostalgic tones that communicate familiarity, sophistication, and timelessness. Another execution focuses solely on Ahmed Fahmy enjoying a chilled Schweppes bottle. At the same time, a third creative direction captures both brothers embracing the breeze beside a vintage motorcycle, reinforcing themes of chemistry, confidence, and effortless style.
From premium aesthetics to carefully selected placements, Schweppes succeeded in dominating some of Greater Cairo’s most vital routes and high-traffic touchpoints, ensuring widespread visibility across the city’s daily commuter movement.
For more information about the Food & Beverages campaigns, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign locations, budgets, media plans, and more.
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