Keeping the same slogan as their reveal campaign in July, real estate company New Plan Developments has started to evolve their ongoing Out-Of-Home strategy to unveil the home units of Serrano in the New Administrative Capital of Egypt.

 Combining branding ads with new images of the home units under a night  starry sky, the ads offer viewers “Exclusive apartments, duplexes and  penthouses” in a dark presentation that seems to devalue the campaign.

 The upgraded campaign was released at the beginning of August and can  be seen on double-decker poles, uni-poles, lightboxes, and gate  combinations across the Greater Cairo.

New Plan upgrades OOH campaign to show home units-00New Plan upgrades OOH campaign to show home units-01
New Plan upgrades OOH campaign to show home units-00New Plan upgrades OOH campaign to show home units-01

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