Your Everyday Upgraded with the New Liv and Union Coop Tamayaz Partnership
Liv is redefining the skyline of the UAE with a bold and dimension-breaking outdoor campaign that proves digital-first banking can have a massive physical presence.
Dominating major highways and urban bridges, the new billboards for the Liv Tamayaz Credit Card are a masterclass in visual storytelling, utilizing a striking die-cut design that literally breaks the boundaries of the traditional rectangular frame. By allowing the shopping cart and the sleek new credit cards to extend beyond the top edge of the board, Liv creates a 3D effect that grabs the attention of speeding motorists, making the offer feel tangible and immediate.
The effectiveness of these billboards lies in their high-contrast, minimalist execution. Set against a deep, matte black background, the vibrant gold and white typography pops with clarity, ensuring that the primary value proposition, a massive 10% cashback on Union Coop purchases, is readable from hundreds of meters away. The layout is balanced with surgical precision, placing the co-branded Liv and Union Coop logos at the far right as a seal of trust, while the left side features a high-definition smartphone render. This visual anchor reminds viewers that despite the physical scale of the advertisement, the seamless banking experience remains right at their fingertips through the Liv app.
Every element of the campaign is designed to mirror the "upgraded" lifestyle it promises. The inclusion of the AED 1,000 welcome bonus is positioned prominently in a gold-accented pill box, serving as a powerful call to action for commuters heading home. By integrating the familiar iconography of the Tamayaz loyalty program with Liv’s signature energetic aesthetic, the billboards successfully bridge the gap between essential grocery shopping and premium digital banking. It is a brilliant display of how creative "out-of-the-box" thinking, quite literally with the die-cut edges, can turn a standard bridge banner into a high-impact landmark.
The new campaign took off on UAE’s digital screens and bridge billboards in the first week of May.
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