Egyptian production firm New Century – part of Egyptian cinema giant Dollar Film Productions – has come to the billboards of Greater Cairo to announce the release of Marwan Hamed’s new movie “Diamond Dust” (Turab el Mass). Repeating collaboration with Ahmed Mourad, the movie is based on the writer’s political thriller of the same title and the ads of the OOH campaign depict an image of the cast of actors under a rainy sky with their backs turned – a dark image which very much conveys the many themes that intertwine in the plot. The campaign appeared during the second week of August and uses billboards and double-decker poles on selected locations across the city.
