Parallel to their SM campaign, Egyptian crystal manufacturer Asfour has launched a new OOH campaign to celebrate its anniversary with special promotions. Over the brand’s regular black backgrounds, the ad copy announces “galactic discounts” at all the company’s branches and provides the brand’s SM handles to keep up with the campaign online. Starting during the first week of August, the campaign can be seen on billboards and double-decker poles on selected locations across Greater Cairo.