Leading medical laboratory Al Mokhtabar is back on the billboards of Greater Cairo to raise awareness against obesity risks and offers special discounts on particular laboratory tests. With a variety of photos that portray overweight in very direct ways, the private lab warns against the risks of obesity for the heart and liver, as well as obesity-related illnesses, and includes ad copy that offers discounts of up to 25% for specific tests. The campaign was launched at the beginning of October and has spread across several districts of Greater Cairo using Large and X-Large uni-poles, Gates, Chassis, Double-decker poles, Megas, and Flags.
