Telecom operator Orange has launched a new OOH campaign to announce the release of Tamer Hosny’s latest album through their music platform.

 With artwork that showcases the artist in his new album cover “Eish  besho’ak” (Live with passion), the ad copy invites viewers to sing along  the new songs and informs Orange users how to download the ring tone.

 The campaign started during the first week of August and uses  uni-poles, double-decker poles, billboards, and flags across the Greater  Cairo.

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