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QSR franchise Hardee’s is back on the billboards with a new OOH campaign to promote their “Champions Meal” for a limited time.

 The ads display images of the components of the family-size quadruple  combo over plain white backgrounds, with ad copy that reads the name and  price of the meal.

The campaign started during the first week of  August and can be seen on uni-poles, billboards and flags on the urban  areas of Greater Cairo.

Hardee’s brings back the “Champions Meal”-00
Hardee’s brings back the “Champions Meal”-00

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