INSITE OOH Media Platform

Powered by Abou Ghaly Motors in partnership with Air Taxi Egypt, Sky Cab Egypt has just launched an innovative aviation service dominating Greater Cairo's OOH landscape. This campaign introduces a premium, time-saving mobility solution that completely redefines how travelers navigate the country. 

The creative direction for the campaign relies on a striking contrast between Egypt’s most historically significant monument and modern innovation. The visuals presented a helicopter on the left side of the billboard with the Pyramids of Giza in the background. Alongside the chopper, a Mercedes V-Class and a London Cab could be seen in the middle and right of the billboards, respectively. Through the choices made creatively, the campaign presents air travel as the natural evolution of domestic travel.  

Moving beyond visual appeal, the campaign functions as a direct-response engine; the prominent display of the Abou Ghaly Motors hotline on the billboard provides an immediate call-to-action for the target audience, those being corporate executives and luxury tourists, effectively linking the pain of ground traffic delays with the premium, seamless alternative of air travel. By showing both ground vehicles and aircraft on a single execution, the brand tells a cohesive story, positioning Sky Cab Egypt as a comprehensive mobility provider and demonstrating that the customer's journey doesn't start at the helipad, but at their front door. Sky Cab Egypt, in partnership with Abou Ghaly Motors, continues to set the standard for high-end mobility, proving that out-of-home advertising can serve as an introduction point for high-value services to the market.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.