INSITE OOH Media Platform

Powered by Galaxy AI, this marks the third appearance this year of the new Samsung Galaxy S26 Ultra on the UAE's OOH center stage. 

Previously, Etisalat highlighted the device through DOOH with the message: “Upgrade your phone with only AED 186/month to earn an exclusive Care+ Screen Coverage.” The first appearance, sponsored by Du, introduced a different angle, focusing on “the first-of-its-kind built-in privacy display on a smartphone,” starting from AED 129/month.

This time, the focus shifts entirely to the product itself, no offers, no promotions, just the phone. It is an awareness-driven execution aimed at strengthening brand recall among commuters. The message is more seen than spoken; the hoarding showcases the full color lineup of the device in a clean, elegant, and innovative layout, accompanied by Samsung’s global tagline: “Powered by Galaxy AI.”

Artificial intelligence continues to be a rapidly evolving force, with most major tech giants competing to lead the way. In 2026, AI has become deeply integrated into everyday workflows, proving itself as a reliable tool that saves both time and effort. Samsung does not highlight this feature without grounding; it supports it with documented use cases and applications shared on its official platforms.

This hoarding, placed on one of Dubai’s main highways, is expected to deliver strong brand recall and significantly increase purchase intent over the current quarter.