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The new channel of Pyramids FC – the revamped Al  Assiouty Sport team – has launched a new OOH campaign to announce their  launch and inform viewers of Nile Sat frequency.

The club, with  Saudi sports tycoon Turki Al Alshikh as chairman, is launching its own  TV channel in what seems the latest revolution in the Egyptian football  scenery. The ads present the branding and coats of arms of both, the  football team and channel over night-blue backgrounds with white and  gold fonts – a combination of colors that often symbolizes success in  business.

The campaign started during the first week of August with  uni-poles, double-decker poles and gate combinations on selected  locations across Greater Cairo.

New Pyramids FC channel takes off with outdoor campaign-00
New Pyramids FC channel takes off with outdoor campaign-00

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