INSITE OOH Media Platform

Deepal's newest campaign in Dubai is all about advertising two models: the S05 and a Super Hybrid SUV. Following their previous OOH campaign, the ad is shown on big highway billboards in a single long layout that shows both cars next to each other.

There are two main parts to the visual composition by Al Tayer Motors. The Super Hybrid SUV is on the left, in front of a rough, off-road setting. The words "Super Hybrid SUV" and the driving range, which can go up to 850 km, are written next to it. The S05 is shown on the right in a more urban setting, along with the phrase "Intelligent Driving Fun," which implies that it can be used in a different way in the city.

Both models have clear information about prices and financing. The Super Hybrid SUV starts at AED 129,900 and comes with information about monthly payments. The S05 starts at AED 89,900 and comes with its own financing breakdown. The numbers are in the middle of each section, which makes cost a big part of the message.

The campaign has a gradient background that goes from warm sunset colours to cooler blue colours. This makes the two vehicle environments look different from each other. The cars are shown in great detail, taking up the center of each section. The rest of the space is mostly clear, with only pricing and specifications.Branding elements are placed along the top and right edges. The Deepal logo is in the middle, and on the right is the Al Tayer Motors logo, which is also a partner logo.

There is a Deepal logo near the middle, and to the right of it is the Al Tayer Motors logo, which is another partner brand. Words like "Pioneer Off-Road" and "Intelligent Driving Fun" are short descriptions, not long messages.

The layout is organised in a way that makes sense, with pictures of the cars first, then prices, and finally technical highlights like range. There is smaller text at the bottom of the hoarding that includes the terms and conditions. This text is still visible without getting in the way of the main composition.

The campaign shows both models in the same frame, but they are different in terms of setting, positioning, and messaging. The visual system stays the same. The use of big type, pricing information, and technical specifications shows that the focus is on product information, which is backed up by pictures that show how each vehicle is supposed to be used.

Deepal’s ad showed up in the second week of April on Dubai’s hoarding.