Automotive dealer Diamond Motors seems to enjoy OOH teaser campaigns and has launched a new one to prepare the announcement of the latest Mitsubishi model.

 With the aim of creating a buzz, the campaign features the silhouette  of a Mitsubishi car and a big number 7 in a variety of cut-out visuals.  Under the slogan “Expand your possibilities”, the ads alternate the  focus between desert, beach and forest – which links the outdoor teaser  to the online campaign of the new Mitsubishi Xpander.

The campaign  appeared at the beginning of August and uses uni-poles, billboards,  double-decker poles, and mega signs across the Greater Cairo.

Diamond Motors teases with new Mitsubishi model-00Diamond Motors teases with new Mitsubishi model-01
Diamond Motors teases with new Mitsubishi model-00Diamond Motors teases with new Mitsubishi model-01

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