Automotive dealer Diamond Motors seems to enjoy OOH teaser campaigns and has launched a new one to prepare the announcement of the latest Mitsubishi model.
With the aim of creating a buzz, the campaign features the silhouette of a Mitsubishi car and a big number 7 in a variety of cut-out visuals. Under the slogan “Expand your possibilities”, the ads alternate the focus between desert, beach and forest – which links the outdoor teaser to the online campaign of the new Mitsubishi Xpander.
The campaign appeared at the beginning of August and uses uni-poles, billboards, double-decker poles, and mega signs across the Greater Cairo.
Brand: Mitsubishi Motors
Advertiser: Diamond Motors
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Product Launch | Teaser Campaign
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