INSITE OOH Media Platform

Jetour’s new OOH campaign signals a continued push toward conversion in the highly competitive UAE automotive market.

After introducing its new SUV lineup “the  T1, T2, and  G700” in mid-2025 through a broad awareness-driven OOH rollout, Elite Group Holding moved further down the marketing funnel. The initial phase focused on visibility and brand presence, aligning with the UAE automotive market, which is estimated at USD 10–11 billion in 2025.

Earlier this year, the brand shifted strategy during Ramadan with a conversion-focused OOH campaign offering zero VAT and zero interest rates on newly purchased vehicles. Now, they continue along the same performance-driven path with another OOH execution, this time incorporating more detailed purchase incentives directly on the hoarding.

The main tagline, “Buy Now, Pay After 6 Months,” acts as a strong call to action designed to accelerate purchase decisions and create urgency. The campaign also highlights “VAT On Us,” alongside a “1 Million Kilometers Warranty” and the first installment value for each vehicle, all elements that reduce purchase friction and strengthen conversion intent among prospects.

Visually, the creative features a photographic lineup of the three vehicles positioned behind a starting line, ready to launch. This composition reinforces motion and urgency, aligning with the campaign’s sales-driven objective. The bilingual copy “presented in both Arabic and English” on either side of the billboard enhances readability and ensures the message reaches Dubai’s diverse commuter audience.

For placement, the campaign utilizes a mega hoarding along Sheikh Zayed Road, one of the city’s highest-traffic corridors, with approximately 400,000 to 450,000 daily commuters. This high-impact location supports mass reach, strengthens brand visibility, and maximizes exposure for the conversion-led messaging.