Egyptian developer Al Sedek has just launched a new OOH campaign to present their latest project Life Point in 6th of October City. The campaign displays the branding of the project, which shows a clear leap forward from the developer’s previous campaigns last year for other projects. The slogan “Your life turning point” is featured along images of the residential project and ad copy with the payment conditions. Launched at the beginning of August, the campaign can be seen on uni-poles, T-Poles, billboards, and lightboxes on selected locations across the Greater Cairo.
