As every summer, the British University in Egypt has hit the roads of Greater Cairo with their OOH Back-to-School-campaign.

Reposting the same artwork and ad copy of last year,  the ads feature an image of the educational institution under the name  of the university. The partitioned backgrounds also include the  university’s coats of arms and motto that reads “Learn how to think, not  what to think”.

The campaign started at the beginning of August and  uses uni-poles, lightboxes and T-Poles on selected locations of Greater  Cairo.

BUE comes back with OOH for the new school year-00
BUE comes back with OOH for the new school year-00

Campaign Credits

Industry: Education

Brand: BUE

OOH Size: Large uni-pole | Lightbox | T-pole

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Back-to-School Campaign

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