INSITE OOH Media Platform

Etisalat by e&’s latest Ramadan campaign brought pure star power to their latest OOH rollout, bringing in rising international star Saint Levant, who teamed up with a familiar musical icon in Tamer Hosny. This comes after their previous rollout from December of last year. 

The campaign’s musical energy is impossible to miss across Greater Cairo’s most vital roadways. Whether in the east, west, or center of the capital, the presence is constant, turning everyday commutes into repeated encounters with the campaign’s rhythm and star-driven appeal.

The creative direction places star power front and center, with Tamer Hosny leading the visual narrative, seen carrying an acoustic guitar over his shoulder, an instantly recognizable cue that reinforces familiarity and audience connection. Alongside him, rising star Saint Levant appears holding a saxophone, injecting a layer of modern flair that balances nostalgia with a more global, modern edge. The artists were presented alongside the campaign’s Arabic copy, which translates to: “The real joy is making someone else happy,” maintaining the high spirits of the values of the holy month. Etisalat by e&’s recognizable logo appeared at the top-left edge of the visuals, framing the artwork. While the artists remained the focal point, the branding made the campaign instantly identifiable as the telecommunication company’s own. 

Etisalat by e& amplified the excitement and energy with Tamer Hosny and Saint Levant, turning Cairo’s streets into a star-studded celebration, blending familiar charm and modern flair to create a memorable, culturally resonant OOH experience that captured joy and togetherness.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.