Egyptian non-profit foundation Misr El Kheir has come back to the billboards to start their campaign for Eid al-Adha. The ads use white backgrounds and ad copy in green fonts to offer viewers the “Sacrifice Certificate”. Supplementary texts provide all details on how to obtain it and the contact information of the organization. The campaign has been released during the first week of August and uses uni-poles, billboards, T-Poles, and gate combinations across the Greater Cairo.
