INSITE OOH Media Platform

This year, the Middle East’s premier fashion trade event, Cairo Fashion & Tex, is upping the ante by launching its annual out-of-home campaign. Featuring captivating visuals, the campaign has successfully commanded the attention of industry professionals and fashionistas, further cementing the event's status as a dominant force in the fashion regional market

Featuring a vibrant orange background, the campaign’s visually striking design effectively captures the audience's attention while proudly celebrating the 80th edition of the event. Scheduled for March 27–29, 2026, at the Cairo International Convention Center (CICC), the exhibition is held under the esteemed auspices of the Ministry of Industry and Commerce, with the full support of all industrial chambers." 

Additionally, the billboards highlight  "Défilé Creation" the specialized exhibition and conference organizing arm of Pyramids International Group that  signifies a professional standard of event management

For more information about the campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign locations, budgets, media plans, and more.