Egyptian developer Better Home has launched an OOH campaign to announce a new phase at their residential project Midtown in the New Administrative Capital.

 The recently-launched outdoor campaign features a new visual style,  based on black, red and white colors just like the Egyptian flag. Over  partitioned backgrounds, the developer announces the launch of the new  phase “Condo” with ad copy that describes it as “Apartments &  Penthouses”. Supplementary ad copy informs viewers that the previous  phases are sold out under the puzzling slogan “Because one is not enough  at New Capital”

Launched during the first week of August, the  campaign uses uni-poles, billboards, mega signs, double-decker poles,  and T-Poles, as well as gates and serials of great visibility across the  Greater Cairo.

Better Home announces the launch of Condo at Midtown-00Better Home announces the launch of Condo at Midtown-01
Better Home announces the launch of Condo at Midtown-00Better Home announces the launch of Condo at Midtown-01

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