INSITE OOH Media Platform

We’ve all felt it: the uncomfortable gaze of a "shoulder surfer" reading your texts in a crowded elevator or on the Metro. du’s latest collaboration with Samsung promises to make that a thing of the past. Building on their momentum from earlier this month, the UAE telecom giant has partnered with Samsung to debut the all-new Galaxy S26, offering flexible installment plans that make owning the latest flagship easier than ever. This comes in following their previous campaign that took over the streets of Dubai. 

Strategically positioned on bridge billboards across Dubai and Sharjah, the choice of locations ensures maximum dwell time, allowing the audience to fully absorb the campaign’s core message. The execution leads with a powerful Unique Selling Proposition, prominently displayed with the copy: “Own the world’s first built-in privacy display on mobile.”

The visuals anchor the campaign by placing the S26 Ultra at the center, with the Galaxy AI feature subtly integrated beneath the device's name. To drive conversion, the advert highlights a compelling value proposition: installment plans starting at just AED 129 per month. By featuring the copy in both Arabic and English, du effectively caters to Dubai’s diverse demographic, ensuring the message resonates across the city's multicultural audience. du’s 5G+ network option was also notably included in the visuals. 

du and Samsung’s partnership highlights a shift toward feature-specific marketing. Rather than relying on general performance claims, the campaign centers on the S26 Ultra's ability to solve the everyday issue of digital privacy. For du subscribers, this collaboration provides a clear path to upgrading to a flagship device through structured, accessible installments.

Click here to dive into our Insitopedia for a deeper look at the latest OOH campaigns across the UAE.