A new OOH campaign from car booking app Careem calls for drivers with rare and exceptional qualities. Over branded green backgrounds, a variety of images and amusing ad copy offers the position of “captain” for those interested in working as drivers for the private transportation company. The ads follow the well-designed, conceptual and humorous strategy that we saw in their previous campaign last May. The campaign was launched during the first week of October and can be seen on uni-poles and double-decker poles across the Greater Cairo.
