Non-profit association El Mesbah El Mode has launched an OOH campaign to raise the zakat donations just in time for Eid al-Adha.

With Ahmed Hassan as their new ambassador, the ads invite viewers to send their donations  via multiple platforms with the CTA “Imagine a simple dream. With your  Zakat you can help make it true”. The ad visuals combine white and  orange fonts of different size over royal blue backgrounds that offer a  highly visual contrast.

The campaign is wide in reach and uses mostly T-Poles and flags across most urban areas of Greater Cairo.

El Mesbah El Modee Charity on the roads for zakat-00
El Mesbah El Modee Charity on the roads for zakat-00

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