Non-profit association El Mesbah El Mode has launched an OOH campaign to raise the zakat donations just in time for Eid al-Adha.
With Ahmed Hassan as their new ambassador, the ads invite viewers to send their donations via multiple platforms with the CTA “Imagine a simple dream. With your Zakat you can help make it true”. The ad visuals combine white and orange fonts of different size over royal blue backgrounds that offer a highly visual contrast.
The campaign is wide in reach and uses mostly T-Poles and flags across most urban areas of Greater Cairo.
Brand: Flashlight Association
OOH Size: Flag | T-pole
Region: North Africa
Tags: Ahmed Hassan | Eid al-Adha Campaign | Social Initiative | Fawry
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