Non-profit association El Mesbah El Mode has launched an OOH campaign to raise the zakat donations just in time for Eid al-Adha. With Ahmed Hassan as their new ambassador, the ads invite viewers to send their donations via multiple platforms with the CTA “Imagine a simple dream. With your Zakat you can help make it true”. The ad visuals combine white and orange fonts of different size over royal blue backgrounds that offer a highly visual contrast. The campaign is wide in reach and uses mostly T-Poles and flags across most urban areas of Greater Cairo.
