INSITE OOH Media Platform

Dubai International Academy reclaimed the city’s streets, introducing its newest branch in Dubai Town Square. After its previous campaign in August 2023, this rollout signals a renewed connection with the local community, marking the end of a long period of absence from the D/OOH scene for the DIA. 

The campaign, led by Innoventures Education as the parent group behind DIA, utilized large-scale hoardings and digital screens across Dubai, formats that perfectly scaled to the project’s magnitude. The creative was anchored in DIA’s signature royal green, a palette specifically chosen to radiate prestige and academic aspiration to passing audiences. The visual also featured an aerial, top-down perspective of the new campus, offering commuters an immediate, high-impact glimpse of the academy's world-class facilities.

This architectural focal point was framed by the DIA logo at the top left, while Innoventures Education branding was prominently integrated at the bottom right to reinforce the group’s 20-year legacy of trust in the UAE education sector. The campaign’s message was strengthened by its clear call to action. It prominently displayed the August 2026 opening date and used a large, bold font at the bottom to announce that admissions are now open. This was a smart move in terms of timing; by launching well before the new school year starts, Innoventures Education ensured that DIA caught parents' attention right when they are beginning to make big decisions about their children's education, keeping the group’s flagship institutions at the top of mind.

Dubai International Academy has done more than just announce a new building. By pairing high-traffic locations with a prestigious visual identity, the brand successfully staked its claim in one of the city’s fastest-growing neighborhoods.

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