INSITE OOH Media Platform

GoChat's primary offering, free HD video and voice calls, is being promoted through a citywide digital out-of-home campaign in Dubai. Utilising high-traffic areas to increase awareness in a cutthroat communication environment, the telecom mobile app has taken over premium digital screens and bridge billboards.

After their last OOH campaign in the UAE, the creative focuses on simplicity and clarity. With the headline "With free HD video and voice calls" prominently displayed in clear, readable typography, the visual identity is anchored by a bold green background. The GoChat logo is prominently displayed beneath the message, guaranteeing quick brand recognition.

The Arabic translation on large-format bridge billboards along major highways is: "With free HD video and voice calls," which reinforces accessibility for bilingual audiences. The layout prioritises contrast and readability over visual complexity in order to accommodate fast-moving drivers.

Vertical digital screens are executed more emotionally in high-traffic areas like JBR. The functional message is given a human touch by a video call interface visual that depicts an elderly woman in the middle of a conversation. Call icons bridge the gap between digital usage and outdoor awareness by subtly simulating real-world app interaction.

GoChat optimises both reach and dwell time by combining large-scale bridge placements with high-end urban digital screens. Through consistent, high-visibility exposure throughout Dubai, the strategy reinforces the app's core value proposition and positions it as a dependable, free alternative in the HD calling market.

GoChat’s campaign soared on Dubai’s digital screens and bridge billboards in the fourth week of February.